Client CLEANCO
Date 07July2016

Same Maid Guarantee

Advertising

The Challenge:

The client wanted to advertise their newly launched maid services. The pricing did not have a competitive edge. In fact, it was slightly more expensive.

The Insight:

Customers order maid services to make time for themselves. However, an unfamiliar maid every time is a drain on their energy and time. The customers have to keep watching over and instructing maids beating their purpose itself.

The Creative:

The agency tapped into this insight and proposed their maid service with an edge. Customers are given the choice to opt for the same maid every time they order for one. The campaign comprising of print, flyers and door drops ensured that the telephones never ceased ringing at Cleanco.